You may soon be approached, if you haven’t already been, by companies trying to sell you the new .co type of domains. This new domain type has nothing to do with existing .co.uk domains. This type of domain, whilst it isn’t even available yet, is being marketed as “recognised worldwide as standing for company”. How it can be recognised world-wide as standing for “company” when it isn’t even available yet beats me.
The fact is that .co stands for Colombia, the South American country this domain type belongs to – just as .tv stands for TuValu and not for TeleVision.
Registering one of the .co domains at this point in time, the pre-launch “Sunrise” stage, will costs hundreds whether you calculate in Dollars, Pounds or Euros.
If you think it is essential for your business that you grab one of these domains then you will need to do so at this stage and absorb the cost.
There are new types of domains coming out all the time, some make it and some don’t. For instance, you’ll see .tv domains being used by some companies who advertise on television, but mainly it has been a flop.
My own, purely personal, view is that at this point in time it is too early to tell if the .co type of domain will take off in a meaningful way.